In Moa's case, juice from concentrate isn't a bad thing! Here is an explanation from Deanna about why Moa is made from concentrate:
"You may think that juice that is not from concentrate is better than juice that is from concentrate. However, if no additional ingredients, such as sugar and chemical preservatives, are added to a “ from concentrate” juice, it’s no better or worse for you than a juice that's not from concentrate. From concentrate juice is juiced from the fruit, then filtered through a processor that extracts water. In order for us to get the actives (ingredients that actually have a benefit for your body) we must use concentrates. We take the water out to make the product more powerful. For example, the cranberry concentrate is 100 times more effective at supporting the bladder than the juice alone. If we used the juice instead of the concentrate our product would not be as effective, but it would save ARIIX money :-) "
-Deanna Latson, Chief Product Officer