The Optimals have been designed to provide advanced levels of essential nutrients shown to provide a health benefit communicated through medical literature. Dr. Strand refers to this as cellular nutrition. A one-a-day multivitamin is based on RDA (Recommended Dietary Allowance), which was established as the minimal amount needed to avoid acute deficiency diseases like pellagra or scurvy.
Numerous studies have shown no significant health benefits from one-a-day multivitamins. However, there are thousands of studies that show health benefits from supplementing a healthy diet with the optimal or advanced levels of nutrients found in ARIIX's Optimals. Therefore, we strongly encourage you to consume the recommended amount of supplements that appears on the bottles.