As an added incentive for building any Power or Pay Line, NewAge Brand Partners are rewarded through the Matching Bonus. The Matching Bonus gives the NewAge Brand Partner compensation equal to a percentage of the Base Commission earned by individuals they have enrolled as Brand Partners and their subsequent enrollments up to 7 levels or "Generations" deep. Therefore, Individuals personally sponsored by a member or Brand Partner are considered 1st Generation to the sponsor (unless the Individual introducing the prospect grants sponsorship to another). Individuals these 1st Generation people sponsor are 2nd Generation to the initial Brand Partner. Similar to a family tree, the Children of grandparents would be 1st Generation, while their grandchildren would be 2nd generation and so forth down 7 generations.
Brand Partners qualify for their first 3 Generations of Matching Bonus through achieving Gold or Silver Member Status. Gold Member Status is accomplished by an active Member or Brand Partner enrolling 4 new NewAge Members with a 200 initial qualification) (and a subsequent 100 point minimum Auto-Delivery) within the first 8 weeks of enrollment as a Member. After this initial 8 weeks, Silver Member Status is attained by maintaining a minimum of 4 active personally sponsored Members or Brand Partners each cycle. Qualifying to earn the fourth and fifth generation of the Matching Bonus requires Base commission earnings of $500 USD and $1,000 USD respectively each week. The sixth-generation requires having at least one optimized Income Position per week, and the seventh generation is granted with a 2nd optimized Income Position or 4 lines optimized on a single Income Position per week. A IIX Membership doubles the matching percentage on all qualified Generations.