What are the aspects that Power Ranking includes and what do they mean?

Each NewAge Brand Partner is compared relative to every other Representative on the following criteria:

Customer Acquisition

This includes the number of new Brand Partners and Preferred Customers acquired throughout the year, and how much volume each generates. This also includes personal volume beyond the minimum sales threshold that is assumed to be sold to retail customers. The more customers and members acquired compared to other Brand Partners, and the more volume they generate respectively, the higher the ranking.

Retention

This includes the percentage of new BPs within a Brand Partner's sponsorship tree that continue to place orders throughout the year after enrollment. The higher the percentage and the higher the headcount relative to other Brand Partners, the higher the ranking.

Growth

This includes growth of total Payline volume (which in turn includes all new volume in a line, whether paid in Base Commissions or New Volume Bonus) of the current year versus the prior year. The higher the growth relative to other Brand Partners, the higher the ranking.

Leadership Development

This includes Matching Bonus growth; the number of personally sponsored Brand Partners who achieve Gold Status throughout the year; the number of personally sponsored new Brand Partners who title advance throughout the year (higher titles have a higher score). The higher the performance of leadership development relative to other Brand Partners, the higher the ranking.

Earnings

This includes total earnings. The higher the total earnings relative to other Brand Partners, the higher the ranking.