One of the industry's most seasoned executives, Mr. Cooper is a highly respected authority in network marketing compensation plans. Fred's mastery of the discipline is one of the main drivers separating ARIIX from others in the industry.
Fred Cooper is one of the world's foremost experts in the managing of direct selling companies, emerging as a respected leader who has a knack for spotting inefficiency and then fixing it. Fred is also known for his fun, energetic personality and passion for helping people. He truly cares about his employees and representatives, and takes a personal interest in the success of each one. This is evidenced by his many devoted friends and associates, who have seen their life positively impacted by his unique style of guidance and support.
Fred has spent the last 13 years of his career at USANA Health Sciences, where he rose quickly through the ranks from VP of Information Technology to VP of Operations, and then to Chief Operations Officer, and finally to President of the company. Fred has been able to improve and streamline every process he has been involved with at USANA and has helped to make them one of the most successful health science companies in the world.
Among other achievements, he helped found iCentris Inc. (Woods Cross, Utah) after recognizing a need for better software systems in the direct selling industry. iCentris is currently a leader in direct selling software, with clients who include some the of largest direct selling companies in the world. Most recently, he took ownership of BioLab, Inc., whose clinical trials on their unique immunostimulant formula have shown profound effects in slowing and even reversing the damage caused by degenerative diseases such as Multiple Sclerosis.
Fred has also shared his expertise in business by teaching as a professor at the University of Utah, and he is an original founder of the Center for Entrepreneurship at the University of Utah. He has a wife, Jennifer, and 4 growing sons. Fred enjoys spending time in the outdoors with his family and traveling the globe meeting new people.
To learn more about the ARIIX Executive Team, please visit http://ariix.com/executives/