Dr. Fred Cooper is a respected leader with a talent for creating lucrative opportunities on a global scale. A true innovator and direct sales forerunner, Fred perceives opportunities where others don’t and has the unique ability to create revolutionary business models that benefit the independent business owner—like the industry-first and patent-pending ACTIV8™ Compensation Plan. ACTIV8 is well known and coveted in the industry, and the unique brain-child of Fred Cooper!
Dr. Fred Cooper received his PhD in Business and Statistics and taught for 17 years as a professor at the University of Utah. He is also the original founder of the Center for Entrepreneurship at the university. The direct selling industry first piqued Fred’s interest while he was teaching an advanced statistics class to an accountant whose firm conducted business with a publicly traded direct sales company. He came to realize that working for a direct sales company has the ability to expand one’s perception of business opportunities, and he welcomed the challenge of creating a compensation plan that could truly be rewarding and one of a kind.
Today, with more than 20 years of industry experience, Dr. Fred Cooper is one of the world's foremost experts in the managing of direct selling companies, emerging as a pioneer with a knack for spotting inefficiencies and then fixing them. In 2018 Fred became one of only 40 recipients worldwide to receive an honorary professorship from the University of International Business and Economics in Beijing, and membership in the Chinese Academy of International Trade and Economic Cooperation. As a recipient of this distinctive award, Fred is counted among an elite group of highly successful international leaders. Through these appointments, Fred is highly valued as a results-driven visionary for his contributions toward resolving commerce issues in the global marketplace.
A world-renowned speaker and award-winning businessman, Fred’s industry presence has earned him the title of Top CEO in the World by Business for Home, the leading industry publication. He was recently named Transformation Leader of the Year in the CEO World Awards, and he has been featured in myriad publications and news segments, including Performance 360, ABC4 “Good Things Utah,” The CEO Views, CIO Bulletin and Insights Success, to name a few.
But if you ask Fred, his greatest accomplishment is investing in people. He truly cares about his employees and representatives and takes a personal interest in the success of each one, as evidenced by the many devoted friends and associates who have seen their lives positively impacted by his unique style of guidance and support.
To learn more about the ARIIX Executive Team, please visit http://ariix.com/executives/